A public relations look behind the glitz and the glam


Skittles… Huh?

Chad OchoCinco

Ochocinco source:Google Images

So I have had an interesting week in the world of social media. I have found that if you tweet celebrities and offend them, they are more than likely going to respond to your tweets (it happened to me twice within 24 hours).  One of the more interesting celebrity mentions was to Chad Ochocinco. I was tuned in to VH1 watching his new reality television show “The Ultimate Catch.” From Twitter alone, I have witnessed a lot of controversy about the amount of minority women picked to be on the show so I decided to check out Ochocinco’s Twitter page. Within the first few post of his page, I see a link titled “For those who I’ve offended, this is for you.”  The link directed me to Ochocinco’s blog where he is blogging about the show.

Ochocinco  attempts to start the post “My Johnson doesn’t live in a box”  with a little comic relieve, he might call it:

Imagine if I bought a bag of skittles and only ate the green ones.  That would be a waste of a bag of skittles.  I’m gonna eat ’em all.  Romance doesn’t fit in a box, and neither does my Johnson.  Ok, all kidding aside, my new reality show is about having fun, meeting women and hopefully finding that ultimate catch, whatever race, creed or color she might be.

He continues…

As a kid growing up, I developed a strong sense of self-worth from the incredible women in my life, all of whom were black.  I am the man who I am today because of black women, and I am forever grateful for the values and strength they instilled in me.  With all that being said, I was surprised by all of hate that I got from the decisions that were made on the first episode of my reality show Sunday night.  The next day, when I went on twitter and saw a lot people talking about how I didn’t pick enough black women or how they weren’t cute or I picked them all at the end…it made my stomach turn.   Look….if my mama and my grandmama, the two women who raised me, ain’t got a problem with the women I choose in life, no matter what race they are, then it shouldn’t be a problem to anyone.  Bottom line is that I love black women.  I got four beautiful children and their mother is black.

Why is this a PR problem? You might ask:

Well, no celebrity is going to issue a statement about a situation they believe will not jeopardize their public image.  Ochocinco probably felt so many people were commenting on the situation and he needed to address it.

Quite frankly, I was not convinced and decided to dig a little deeper. I took it upon myself to address the situation. The Twitter conversation (let’s not get beside ourselves, it was not nearly a conversation. haha.) went as follows:

knicol3: @OGOchoCinco nice PR stunt, but just because you blogged about your love for black women, im not convinced. lol.

OGOchoCinco:@knicol3 so

knicol3: @OGOchoCinco so what I am saying is.. if you there isn’t a problem, why take the public relations tactic and respond to the claims?

Of course he did not reply.  But please allow me to clear the air. I do not want this post to seem opinion based. The purpose of my asking the question I did was to address one simple professional proposition. Chad felt the need to make a post on the claims because there is an obvious problem. If Jason Mesnick from the Bachelor chose majority minority women to be apart of his cast, there would be a lot of eyebrows raised. It’s typical, especially in our society.

My issue with the Skittles man himself:

I believe Ochocinco said what he wanted everyone to hear. “Of course I love black women, how else would I be here today.” I would have probably said the same thing without a background in public relations. He has said numerous times on his Twitter page that he enjoys controversy.  This automatically sends a light bulb to my head. hmmmm. Controversy, what better way to be in the media than to stir up some racial issues. Right?

My perception is simple. If Ochocinco claims he enjoys controversy so much, why did he fail to answer my professional question?  Sounds a bit shady to me. As PR professionals we learn that transparency is most important when addressing an audience. Ochocinco should just be real about the situation. There is nothing wrong with preference.  Yes, your public image may be a little shot, but leave that to the cowards of our society. In the end, you will be so much more respected for being honest. Honesty makes a credible man.

Please tell me what you think 🙂

for more opinions on the situation, check out others writing on the situation.

Thanks for reading.. -knicol3

Chad Ochocinco Doesn’t Like Black Girls

Chad Ochocinco New Reality Show Pre Picked?

Female Contestant from Chad Ochocinco’s Perfect Catch Speaks out

No Black girls on My Dating Show!


LEBRON, please?

Lebron James

King of Cleveland? source: Google images

Tonight the Lebron moment on ESPN will be the biggest moment of the summer. It will be truly unfortunate for King James to leave Cleveland for both the player and the city. The all-star one of a kind player had made himself a name and a team in Cleveland. He has gained the highest fan base and  over 200,000 followers on Twitter in one day. Lebron has been the primary conversation on my timeline for the past two weeks. Sadly, No one knows what Lebron will do and all we have been doing is speculating.

For PR and marketing professionals, common sense says LEBRON IS LEAVING (some angry Cleveland native screaming in my face). Before, I was blind sided, it was all a mystery until he gave into Twitter. Twitter is the best unconscious subliminal message of our time but I am afraid that no one has really grasped this concept just yet.

Today ESPN posted a video from “Mike Moment: Sleep on It”. Mike and Mike discussed his decision and how he definitely needed to sleep on it. Why this is a PR nightmare, Aaron Goldhammer from ESPN 850 KNR in Cleveland put it in the simplest terms on ESPN radio.

If he goes, the last game he played in Cleveland was game 5 one of the worse games of his  entire career. He goes out a loser having not delivered Cleveland the championship and then he does it really making a fool of his hometown on national television.

Lebron is breaking up with the Cavs like someone’s ex would do on Facebook. Why not just sent out an electronic press release for reporter’s to write a story on?

What this means for Cleveland

It’s more than just the money Cleveland can offer him. James has not lived anywhere else. He is a 25-year-old billionaire and has been in Ohio his entire life. Let’s face it, Lebron is not concerned about the money he is making. He wants a title. Unfortunately, he can not do that with the inconsistent performances of the Cavaliers. Lebron would not be investing all of his time and money into PR and marketing if he were not leaving. The also means a possible riot for the city of Cleveland tonight. We Ohioans are very familiar with sports riots right? We have the best football fans in the nation (Ohio State fans that is). Lebron’s fan base in Ohio alone is going to decrease sufficiently, and hopefully a riot does not prove my hypothesis.

What this means for Lebron

It is cowardly for you to leave Cleveland in this manner. You will never establish the fan base you have in Ohio. Going on national television to announce you’re a “quitter” is an embarrassment to your self and your city. In Cleveland you are King James, who would want to lose that title? You will never go to a team and rule that team. If you chose Miami, that is Dwayne Wade’s team in factuality. Yet, no one can control your decision. As a PR professional, I would ensure you that making this move is not a good decision. Why not go down in history for being the man who made a team, and led your team to victory. Over the past few years, you have shown that you are nothing but dedication to your community and the Cavaliers. You are a team player and that is why you have been MVP for consecutive seasons. Don’t let your fans down PLEASE!

My perception is simple… LEBRON IS ADIOS AMIGOS. Twitter is the most subliminal message in life. His subliminal message says “Hi, my name is  Lebron and I decided to make a Twitter account out of the clear blue sky, Ironic right (question to self)? Do i agree with his decision HELL NO (I am kind of angry. lol.) That is something like me turning down the opportunity to win a Noble Peace Prize. I would never allow anyway to take that away from me. At the end of the day, life is about credibility. Lebron’s credibility will be shot to death if he decides to leave. He has too much to lose in Cleveland honestly. James, get your own title here is Cleveland. The feeling will be so much more achieving. With that being said, I am a Lebron James fan. Wherever he goes I follow. Sorry Cleveland natives, I might just be considered a trader but I was never into the Cavaliers before Lebron came and I probably will not be after. #supersadface 😦 Hopefully he proves us all wrong and stays.

Check out another blogger talking about King James PRactice [makes perfect]  “The Ignorant Decision” for another insight on the PR nightmare. Feel free to comment :).