A public relations look behind the glitz and the glam

LEBRON, please?

Lebron James

King of Cleveland? source: Google images

Tonight the Lebron moment on ESPN will be the biggest moment of the summer. It will be truly unfortunate for King James to leave Cleveland for both the player and the city. The all-star one of a kind player had made himself a name and a team in Cleveland. He has gained the highest fan base and  over 200,000 followers on Twitter in one day. Lebron has been the primary conversation on my timeline for the past two weeks. Sadly, No one knows what Lebron will do and all we have been doing is speculating.

For PR and marketing professionals, common sense says LEBRON IS LEAVING (some angry Cleveland native screaming in my face). Before, I was blind sided, it was all a mystery until he gave into Twitter. Twitter is the best unconscious subliminal message of our time but I am afraid that no one has really grasped this concept just yet.

Today ESPN posted a video from “Mike Moment: Sleep on It”. Mike and Mike discussed his decision and how he definitely needed to sleep on it. Why this is a PR nightmare, Aaron Goldhammer from ESPN 850 KNR in Cleveland put it in the simplest terms on ESPN radio.

If he goes, the last game he played in Cleveland was game 5 one of the worse games of his  entire career. He goes out a loser having not delivered Cleveland the championship and then he does it really making a fool of his hometown on national television.

Lebron is breaking up with the Cavs like someone’s ex would do on Facebook. Why not just sent out an electronic press release for reporter’s to write a story on?

What this means for Cleveland

It’s more than just the money Cleveland can offer him. James has not lived anywhere else. He is a 25-year-old billionaire and has been in Ohio his entire life. Let’s face it, Lebron is not concerned about the money he is making. He wants a title. Unfortunately, he can not do that with the inconsistent performances of the Cavaliers. Lebron would not be investing all of his time and money into PR and marketing if he were not leaving. The also means a possible riot for the city of Cleveland tonight. We Ohioans are very familiar with sports riots right? We have the best football fans in the nation (Ohio State fans that is). Lebron’s fan base in Ohio alone is going to decrease sufficiently, and hopefully a riot does not prove my hypothesis.

What this means for Lebron

It is cowardly for you to leave Cleveland in this manner. You will never establish the fan base you have in Ohio. Going on national television to announce you’re a “quitter” is an embarrassment to your self and your city. In Cleveland you are King James, who would want to lose that title? You will never go to a team and rule that team. If you chose Miami, that is Dwayne Wade’s team in factuality. Yet, no one can control your decision. As a PR professional, I would ensure you that making this move is not a good decision. Why not go down in history for being the man who made a team, and led your team to victory. Over the past few years, you have shown that you are nothing but dedication to your community and the Cavaliers. You are a team player and that is why you have been MVP for consecutive seasons. Don’t let your fans down PLEASE!

My perception is simple… LEBRON IS ADIOS AMIGOS. Twitter is the most subliminal message in life. His subliminal message says “Hi, my name is  Lebron and I decided to make a Twitter account out of the clear blue sky, Ironic right (question to self)? Do i agree with his decision HELL NO (I am kind of angry. lol.) That is something like me turning down the opportunity to win a Noble Peace Prize. I would never allow anyway to take that away from me. At the end of the day, life is about credibility. Lebron’s credibility will be shot to death if he decides to leave. He has too much to lose in Cleveland honestly. James, get your own title here is Cleveland. The feeling will be so much more achieving. With that being said, I am a Lebron James fan. Wherever he goes I follow. Sorry Cleveland natives, I might just be considered a trader but I was never into the Cavaliers before Lebron came and I probably will not be after. #supersadface 😦 Hopefully he proves us all wrong and stays.

Check out another blogger talking about King James PRactice [makes perfect]  “The Ignorant Decision” for another insight on the PR nightmare. Feel free to comment :).

-knicol3

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3 responses

  1. Chatiera

    I just can’t be a fan on a quiter!!! yes Lebron can’t do it on his own and the team isn’t very consistent….but with the new addition to the CAVS (new manager and coach) I think the CAVS can only get better!!! I think Lebron is a awesome player and carries his team well…but I will lose all interest in him, because I feel he is giving up. But maybe he just wants change, I mean he is still young….But he is going to have a harder time gaining a title for himself elsewhere….too many people on a team to compete with that have already established their titles.

    But I wish him the best!!!!:)

    July 8, 2010 at 6:38 pm

  2. Thanks for the shout out in the post! I must admit, I have to agree that I had a strong feeling that LeBron was going to leave Cleveland. But I still CANNOT BELIEVE that he announced it on live television. What a slap in the face to MILLIONS! I just have to re-quote you here:

    “It is cowardly for you to leave Cleveland in this manner. You will never establish the fan base you have in Ohio. Going on national television to announce your a “quiter” is an embarrasment to your self and your city. In Cleveland you are King James, who would want to lose that title? You will never go to a team and rule that team. If you chose Miami, that is Dwayne Wade’s team in factuality. Yet, no one can control your decision. As a PR professional, I would ensure you that making this move is not a good decision. Why not go down in history for being the man that made a team, and led your team to victory. Over the past few years, you have showed that you are nothing but dedication to your community and the Cavaliers. You are a team player and that is why you have been MVP for consecutive seasons. Don’t let your fans down PLEASE!”

    I could not have said it better myself (although I kind of did in my own words haha 🙂 ). LeBron’s little PR fiasco was cowardly as well as self-centered (weird, right?). Cowardly in neglecting to personally deny the NBA teams vying for his attention and self-centered in being THE ONLY athlete to be “confident” enough to announce his next career move in a big blow-out of a TV special. My thoughts: what a jerk.

    I hope he enjoys himself in Miami, but I hope he’s learned from this experience. I think he’s a pretty good player, but as a human being, I’ve lost most of my respect for him. Someone else who has apparently lost respect for LeBron: Dan Gilbert. Feel free to check out my latest post on his PR mess – his letter to Cleveland!

    Well written post!

    July 14, 2010 at 2:20 pm

  3. Looks like we are all on the same page. I don’t know how I feel about these cheater teams making all these moves. I do not want to watch fixed basketball. I want to see some sweat and tears going into these games and this season doesn’t seem to be working towards blood, sweat and tears. Just a bunch of people fixing teams to win games. As I said, I love Lebron and I am sure he will be just fine in Miami. Hopefully, i see some blood, sweat and tears or I will be pissed for becoming a Heat fan.

    On to football season right?

    July 14, 2010 at 5:54 pm

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