A public relations look behind the glitz and the glam

Tears for Michael?

After the 2010 BET Michael Jackson tribute, America better give the man another chance. Sunday marked the 10th anniversary of the BET music awards. There was an umbrella of performances from the opening act being Kanye West, performance from Alicia Keys, Usher, Dirty Money but most importantly CHRIS BROWN (ahhh America screams…).

2010 MJ Tribute

After a long awaited year, Chris Brown was graced with the opportunity to step on a big stage again to be scrutinized. The fact of Chris Brown idolizing Michael Jackson for nearly all of his life was vastly irrelevant to some celebrity critics. Only a few months before the BET awards last year, Chris Brown was involved in an altercation with ex-girlfriend Rihanna. A little over a week before the award show, tradegy struck the world when Michael Jackson died at the very young age of 50. Chris brown’s talent and love for Jackson could have captivated the entire world if he was granted the opportunity to perform a tribute performance last year, but he was unable to. Beyonce’ and Jay-Z threatened that if Brown performed, they would not attend the show. Well lone and behold, Chris Brown performed Jackson’s one year anniversary tribute and guess who was not in attendance at the award show? So in the case of “Tears for Michael?” we have two possible PR stunts.

But before we continue, those who have not seen the performance take a look.

1. Was Sunday’s event (Chris Brown’s tear) a typical PR stunt? (Chris Brown: “I will win America back if I cry like a baby during my come back.”)

Tears during performance

It would be very irrational if I were to assume that Chris Brown was a big faker, but desperate times call for desperate measures.  Were his tears a combination of sorrow and happiness? That is very possible. Everything could be a considered a PR stunt and as PR professionals, we cannot put anything past anyone. Him crying, better yet him performing could both be reasons for scrutiny. So for those heartless people, is it possible to fake those tears just for good press?

2. Beyonce’ and Jay-Z, where art thou?

"Hollywood's Power Couple"

Beyonce and Jay-Z

Its mind boggling that America’s “power couple” were boycotting the award show after both having a successful music year. One can only assume they were not there because of Chris Brown’s performance. This creates negative press. Why on Earth would they not be there? Only reason I can think is because they absolutely do not support Chris Brown since the Rihanna incident. I think it is important to chose your battles wisely and at the end of the day this situation has nothing to do with Beyonce’ and Jay-Z. If they don’t support him, so what! Move on! I wouldn’t have missed getting any of my own awards for something so petty.

My perception is simple.. Mind your damn (sorry it just fits) business. As a PR professional I would make sure all my clients worry about themselves. The more effort you put into something that has nothing to do with you, the more you have to deal with being scrutinized.

And to answer the question.. I honestly believe those were tears for Michael. The man was crying.. like seriously crying and those were real tears. Chris Brown and I rekindled our “fanmanship” when he released his first single Crawl after the incident.  His talent is commanding. In reality, if I am being forgiven for my sins every day, he can too.

Give the man a chance.

What is your perception?

Pls. comment.. 🙂



2 responses

  1. Did you hear the rumor that he put glycerin in his eyes before going on stage? I’m not sure what to believe because Hollywood is so shallow these days that people will say anything about anyone just for some media attention.

    But I do think that if he was faking, he was being extremely unethical. Playing on someone’s death for the opportunity to change some minds about you is just wrong.

    If he actually broke down in tears for Michael, then I respect that.

    The only question to ask now is if we’ll ever really know which story is the true one?

    July 15, 2010 at 8:53 pm

  2. Yes, bottomline is we will never know the truth. Chris has a way of suprising his fans so I cannot say that we can put anything past him right? Hopefully, they were tears for Michael because if not.. well, hmmmmm.

    July 15, 2010 at 10:36 pm

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