Rihanna vs. Kim Kardashian
Image distortion is an ongoing topic throughout the entertainment world. Changing women’s waistlines or using photo shop to change flaws is now widely accepted. The question is whether or not it is okay for any major magazine to alter the look of any celebrity. Rihanna was just featured on the July cover of Elle Magazine and she looks sufficiently slimmer compared to photos from her current tour “Last Girl on Earth.” A few months ago, there was a big dilemma with Kim Kardashian and the released photos of her cellulite. Kardashian felt the need to defend herself by saying “I have cellulite, so what” but is now a big promoter for Quick Trim.
As public relations professionals, we have to ask ourselves, “Is distorting images ethical?” There is merely no difference in Elle Magazine sizing down Rihanna than Kim Kardashian having her cellulite photo shopped, but should high-fashion magazine refrain from distorting images?
As a society, we place great emphasize on the need to be beautiful. In America, beauty is not skin deep, it is what is on the outside and some ‘brainiac’ said beauty is skinny or not having any cellulite. Ironically, what celebrities don’t realize is although many Americans look at what they wear and try to mimic their outer appearance, Americans are also the ones who scrutinize their every move.
In recent years, there have been several issues regarding distorted images so it is important for entertainment PR professionals to address these dilemmas by:
- Consulting their client to decide whether or not they are affected by the situation
- Address the publication about the photographs to understand their stance behind the situation
- Try to resolve the issue if it becomes more than your client can handle
My perception is simple; make changes when necessary. Distorted images are like false advertising, show me what is real, not what you believe I want to see.
Let me know what you all think… Please comment!